AWANI is a house of design where heritage and refinement meet. Founded on the vision of honoring Armenia’s cultural depth, we create pieces that transcend fashion and become symbols of identity. Our philosophy is rooted in timeless elegance—minimalist in form, yet rich in meaning.


Our philosophy is simple: luxury lies in restraint, in the thoughtful balance between form and meaning.AWANI is designed for those who move through the world with confidence, awareness, and a sense of identity. Our pieces are meant to be lived in, to age gracefully, and to carry stories with them. Wearing AWANI is a quiet statement: an embrace of heritage without compromise, a dedication to craftsmanship, and a recognition that beauty often resides in simplicity.



The Motivation


Beyond clothing, AWANI is a way of experiencing culture. It is a bridge between past and present, a dialogue between tradition and innovation. It is about honoring where we come from while looking forward, carrying the essence of Armenia into every aspect of modern life. In every design, we hope to evoke curiosity, pride, and connection—reminding those who wear it of the history they carry and the future they help shape.


We believe that true elegance is timeless. AWANI is for those who see fashion as more than surface—it is identity, art, and storytelling intertwined. It is for the discerning, the thoughtful, and the individuals who value subtlety, authenticity, and enduring quality.


AWANI is not just a brand; it is a statement of cultural sophistication, a celebration of heritage through design, and an invitation to experience Armenia in a form that is modern, minimal, and deeply personal.